News: $6000 combo...meal

So it came to me this morning about a story I read sometime last month. You can read it on CNN at this link. Carl's Jr., a popular fast food chain, unveiled their $6000 combo meal . Yes, you read that correctly, $6000 big ones. What does this amazing combo meal include?

Carl's Jr. Six Dollar Burger
French Fries
$6000 bottle of 24 year old French Bordeaux

This combo meal is only served at the Palms Casion Resort in Las Vegas. OK, I know a lot of rich and famous people go to Las Vegas and spend like there's no tomorrow on really outrageous things, but a $6000 combo meal? I think it's a nice way to get Carl's Jr. into the spotlight, but I highly doubt anyone will buy the meal. They even put out a commercial which can be viewed on Carl's Jr's website under "Maloof Brothers".

There was an interview, I think it was MSNBC, and they were interviewing the people responsible for this idea. The interviewer asked if anybody bought the combo meal yet, and the response was no. I think they know there aren't going to be many, if any, buyers of this meal. It's a good way to bring more customers to Carl's Jr. and Hardees, and although the combo is actually offered, I'm sure they weren't expecting to sell it. It's basically a good way to get Carl's Jr. on the news, spark some discussion, maybe a blog post (like this one), and at the very least, get people to think about Carl's Jr. Just think of all the creative Jack in the Box commercials...they target a market who appreciates the humor and draw the crowd in. You want those seasonal Jack antenna balls? Buy a combo from Jack, and they'll give you one. Sadly, the $6000 combo meal only received short attention on the news, and probably didn't give them much of a sales boost. Oh well, next time. Until then, keep coming out with creative commercials. You might draw me in.